GM has been working hard to close the competitive gap between them and other car manufacturers, which is why it has turned to 3D scanning of competitor vehicles so they can learn as much about the automobiles as possible. They want to know what makes a Mercedes what it is or what makes a Chrysler what it is. To do this, they run the rival designs through computers and they analyze them.
What is surprising is that this is not a practice that GM just started doing. In fact, they have performed 3D scanning of competitor models for over 10 years. What the practice does is turn 3D objects (cars, trucks, and SUVs) into data on a computer screen. They don’t always do this for reverse engineering or benchmarking, but to turn a clay model into mathematical data. With the more widespread usage of 3D printing, this mapping of competitor designs could result in the engineers at GM being able to easily and quickly upgrade their vehicles.